Independent Strategy Case Studies
Independent strategy studies for OKX, Base and Stoic. These explore positioning, audience needs, campaign concepts and content systems. They are proposed strategies and creative mockups, not commissioned campaigns or evidence of market expansion.
OKX
From Crypto Exchange to Everyday Digital Finance
Product Adoption · Social Strategy · Campaign System
My role: positioning, campaign concept and social-content framework. I structured the proposed journey from visibility to understanding, utility and adoption around “TAP INTO NEW MONEY”, making a complex finance proposition easier to explain. Deliverables: strategy and campaign-system mockups; no launched campaign results are claimed.
Independent Spec Project — not commissioned by or affiliated with OKX.
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Base
Repositioning an Everything App for the Global Markets Era
Narrative Strategy · Global Markets · Regional Education
My role: narrative strategy and content framing. “MARKET · MOVE · BUILD” organizes the proposed story around audience outcomes before infrastructure, with regional education concepts. Deliverables: positioning and content-system mockups; this is not an executed international expansion campaign.
Independent Spec Project — not commissioned by or affiliated with Base or Coinbase.
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Stoic
From Journaling App to a Daily Mental Reset Brand
Brand Positioning · UGC Strategy · 30-Day Content System
My role: brand positioning, campaign concept and content-system design. I framed journaling as a daily mental-reset ritual and proposed creator-native UGC with a structured 30-day content system. Deliverables: strategy, creative framework and illustrative mockups; no campaign performance is claimed.
Independent Spec Project — not commissioned by or affiliated with Stoic.
Swipe or scroll to view all 8 visuals. Concept mockups: creator profiles and engagement figures are illustrative, not campaign results.