Final film
The idea
A fictional skincare UGC concept built around a morning routine and everyday product integration.
My contribution
I developed the concept, directed the visuals, iterated the AI-assisted material and completed the final edit. I also developed the supplied storyboard.
Creative decisions
Introduce the product early, then show the cleansing routine. Carry the story into dressing and daily activity before returning to the product.
Deliverable
One 37.2-second vertical concept film.
Independent AI-assisted concept. Not a commissioned brand campaign. Features a fictional AI character.
From board to frame
Selected opening/product/cleanse segment; not the outfit/cafe ending.
