Final film
The idea
A fictional fitness UGC concept connecting protein preparation with a working day and gym routine.
My contribution
I developed the concept, directed the visuals, iterated the AI-assisted material and completed the final edit.
Creative decisions
Pair a direct-to-camera opening with overhead product preparation. Show the routine continuing from the bedroom to a desk and gym.
Deliverable
One 34.4-second vertical concept film.
Independent AI-assisted concept. Not a commissioned brand campaign. Features a fictional AI character.