Final film
The idea
A social-ad concept following one carry solution through a morning, gym session and workday.
My contribution
I developed the concept, directed the visuals, iterated the AI-assisted material and completed the final edit. I also developed the supplied storyboard.
Creative decisions
Start with too many loose essentials to establish the product problem. Use an inside-bag viewpoint, then demonstrate the carry solution across gym and work.
Deliverable
One 36.4-second vertical concept film.
Independent AI-assisted concept. Not a commissioned brand campaign. Features a fictional AI character.
From board to frame
Selected product-reveal segment (roughly 6–15s); not a full-film board.
