Final film
The idea
A short product animation pairing a caramel shake with sculptural liquid motion.
My contribution
I developed the concept, directed the visuals, iterated the AI-assisted material and completed the final edit.
Creative decisions
Hold the carton at the centre while the caramel forms the motion around it. Use one warm palette to connect flavour and product presentation.
Deliverable
One 5.2-second vertical concept film.
Independent AI-assisted concept. Not a commissioned brand campaign.