Final film
The idea
A compact juice concept built around ingredient textures, liquid motion and a clean product reveal.
My contribution
I developed the concept, directed the visuals, iterated the AI-assisted material and completed the final edit.
Creative decisions
Lead with the product, then cut into ingredient and liquid textures. Keep the palette green and finish on a readable hero composition.
Deliverable
One 6.6-second vertical concept film.
Independent AI-assisted concept. Not a commissioned brand campaign.